Monday, March 14, 2011

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Foreigners on the rise on the Adriatic Riviera

The Adriatic coast has long been a favorite summer destination for the Italians, and more. In Romagna, the arrivals from abroad are in fact increasing.

Rimini and all the other famous places scattered along the Adriatic Coast are confirmed year after year among the favorite holiday destinations by the Italians, but also by a large population of foreigners just walk into any 4 star hotel Cervia or other Romagna cities to realize that foreign tourists never fail on the Riviera. Even in these years not exactly easy for the world economy, the Adriatic Coast, while feeling the pinch of the crisis, like many other resorts in the beautiful country, has continued to attract tourists from Italy and abroad. Of course, the data on last season are not entirely positive, with a drop of 1, 9% of arrivals and 2.7% of admissions, but the fact remains that Emilia Romagna is still ranked third among the favorite summer destination for Italians by the year 2010, behind only Barcelona and Sicily. Responsible certainly a rich and varied range, able to combine the best of entertainment and proximity to the city of art, excellent food and wine and equipped beaches. An offer that the intent of the Apt region is set to become even more diverse, focusing on wellness auks, for instance, and on a seasonally adjusted to allow tourism to attract tourists and visitors throughout the year.

Seasonal adjustment and diversification are not the only targets of the tourism market in Emilia-Romagna, which also aims to attract more foreign tourists, who are already demonstrating a growing interest in location and accommodation in the region, whether we speak of 4-star hotel and apartments rentals Catholic Milano Marittima, and not only during the summer vacation: with regard to foreign visitors, in fact, not during the summer there was an increase of 16.2% in arrivals and 6.3% of admissions. Riding this wave seems to be quite a popular trend in Emilia Romagna and the Riviera in particular, as demonstrated by the recent promotional campaign implemented in Poland in order to attract "customers" also from this area. Meanwhile

has already increased the interest of the Russians against many parts of the Riviera, particularly in Rimini, Federico Fellini, thanks also to the airport which was imposed as a charter from the airport and for Russia the most important in Italy, almost 264 000 passengers from Russia on a total of 553 000 (data from 2010), with an increase in the total number of passengers by 44% over the previous year. But we must be cautious in claim victory too soon: according to Claudio Easter, regional president of Asshotel, profitability remains a concern, despite everything, as hoteliers, not to stop the flow of tourists, are obliged to maintain prices at levels naturally competitive, but less profitable.

However, these positive data, which bode well for the future and development of the tourism sector, and confirming that the tradition and experience of a region such as Emilia Romagna in field of reception and hospitality, with a number of accommodation and 4 star hotel Misano and in all other towns of the region, can help to hold even in times of crisis.


article was written by Francesca Tessarollo
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